ELCE 2011 Technical Showcase



= Embedded Linux Conference Europe 2011 Technical Showcase =

We are happy to be planning a technical showcase again this year at Embedded Linux Conference Europe. This Wiki page will guide you in giving your demonstration. For conference details, please follow this link to the conference website:
 * https://events.linuxfoundation.org/events/embedded-linux-conference-europe



Details
The demo session will be on Thursday, October 27th, between 12:00 and 14:30 in the main event hall. See the conference schedule.

The demo room will be available starting at  10:00 am  for showcase demo setup.

Objective
"Seeing is believing!" Unlike in Desktop or Server applications of Linux, in embedded systems Linux technology is usually unseen. Although it is a challenge, we want to expose Linux software and techniques so that other developers who are interested in this technology can learn, and become potential contributors themselves. We hope that through opening up technical details and projects (in the way of Open Source development), these demonstrations will provide insights that are helpful to developers.

Criteria

 * No purely commercial demonstrations.
 * The Embedded Linux Conference Europe should not be used for a pure sales pitch.
 * You can show off a product, if there are features or aspects of the product you are displaying that are open source.
 * Demonstrations should be of software that is available under GPL or LGPL compatible licenses.
 * You will be sharing the hall with sponsors and other paying exhibitors, so your exhibition should be of free and open source technology, tools or techniques.

Coordinator
Tim Bird - Sony Network Entertainment
 * e-Mail : tim (dot) bird (a) am (dot) sony (dot) com
 * Please replace (a) to "@" and (dot) to "."

= What will be prepared by the Linux Foundation =

The Linux Foundation will provide the following FREE OF CHARGE : If you need special arrangements, please contact the coordinator.
 * A Demonstration desk, which is half of a table
 * Power supply TBD: EU standard
 * Assuming the power is less than 750W. If your demonstration will exceed that, please consult the coordinator.
 * A large-format printed poster, based on the file you submit.
 * Please note that a dedicated (wired) Internet connection will NOT be prepared. However, wireless Internet may be available via the hotel wireless network. We cannot, however, guarantee Internet access.
 * Logistics Support
 * Details will be given to the demonstrators

Dimension of the desk

 * Please refer to the attached photo.

Poster
All demonstrators are requested to prepare a poster to explain the technical outline of the demonstration. You can download the template from this page. CELF will print them out on large size paper. The document should be sent to the coordinator by October 11th.
 * [[Media:ELCE2011_PosterForm.odp|ELCE2011_PosterForm.odp]]
 * [[Media:ELCE2011_PosterForm.ppt|ELCE2011_PosterForm.ppt]]

Caution: Do not change the paper size. It is intentionally set to a big size.

Some tips
The demo consists of a poster (printed by LF), with a few sentences talking about a tool, technology or distribution and a table top where you can place anything from:


 * 1) nothing at all, just have a person sitting there to talk to people about what's on the poster, or ...
 * 2) something on a laptop - like a program running or a even a static chart showing some result
 * 3) something running on a board or a device
 * 4) something on an actual CE product

You can also put some flyers there for people to grab, if you'd like.

If you can put charts and graphs on the poster, that's nice but it is NOT required. Neither the poster nor the hardware (if any) needs to be elaborate or require lots of setup. One year I showed up with a camcorder and just talked to people about it's bootup time (which I had worked on).

If you are a presenter, the demo session is a good chance to talk to people one-on-one about your session topic. This gives you more time for interactive Q&A, and a chance to show something hands-on, if that applies to your subject.

= How to apply =
 * 1) Send an e-mail to the coordinator with the following information:
 * 2) The contact person, the company name or the project name, the outline of the demonstration.
 * 3) The coordinator will acknowledge your application by e-mail.
 * 4) Prepare the poster and send the data to CELF Office and the demonstration coordinator by October 14th. It will be printed out by the conference organizers on big size paper.
 * 5) Prepare the demonstration equipment
 * 6) You can bring the equipment yourself, or ship it.
 * 7) If you do not have a consignee which will be convenient for you, send them to the following address: Address not available yet

= FAQ = of the break after the keynote.
 * Q: Is this opportunity limited to CE Workgroup and/or Linux Foundation members?'''
 * A: No. You do not have to be a forum member to have a demo at the conference.  However, each demo should be associated with a paid conference attendee.
 * Q: Is the demonstrator required to make a presentation at the conference?'''
 * A: No, this is not required. However, we believe there will be many people who will to be interested in details of the technology, so we hope that you can have a session.  Please note that the due date for a session proposal is earlier than the due date for demo sign-up.
 * Q: Should I assign some dedicated staff to carry on the demonstration?'''
 * A: No, this is not necessary. There will be a keynote talk during the demo session slot, which you may want to attend.  You may end your demo at the end of the lunch break (at 13:30) or secure your equipment if you wish to attend the keynote.  The showcase will officially end at 14:30, at the end
 * Q: Is there any fee to demo something in this session?'''
 * A: No, it is completely free. However, the session is limited to conference attendees, so please register for the conference if you would not otherwise do so.  If you have someone coming who will ONLY run or assist with your demo, and not attend any sessions, then that person may be admitted for free, for just the demo session (and setup and take down).  However, each demo should be associated with at least one registered attendee.